​Friends and family know me as Elaine. ​

 

I am a multilingual designer fluent in both Mandarin and English. I came from a background in enterprise business operations, so building structure and process improvement in ambiguity is my comfort zone. On top of business fundamentals, I'm also equipped with 0 to 1 product design skills.

I design digital products at the intersection of usability and product strategy, focusing on how design decisions influence user behavior and business outcomes. My work centers on improving conversion, retention, and engagement through data-informed thinking and iterative execution.

Through my holistic design practices with a cultured lens, I developed a keen understanding of what users’ behavior patterns might indicate and where frictions exist in business processes. This unique combination of core competencies manifests as building intuitive, engaging, and high potential products.

As an individual, a colleague, and a friend. I value curiosity, grit and candor, open-mindedness, and most importantly personal and professional growth by seeking frequent feedback.